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When “Not Now” Doesn’t Mean “Not Ever”...Holding Boundaries While Honoring Relationships

Sun, 10 Aug 2025 15:29:07 GMT

“The Buffet Plate” Overload..."It all looks amazing...but I only have one plate."

I f you’ve ever built something meaningful, a company, a movement, a community, then you know what happens when the momentum starts to take shape. People notice. Ideas flow. Opportunities come from every direction.

It’s both humbling and chaotic.

Lately, I’ve found myself in the beautiful but very overwhelming position of being approached by friends, peers, and fellow founders with their own incredible initiatives. They’re doing good work. They have big hearts. And they want to collaborate.

But I’ve had to say something that doesn’t come easily to me... “This isn’t a fit for Here2Elevate right now.”

And it’s not because I don’t believe in them. It’s not because the work isn’t valuable. It’s because as a founder, a fractional leader, and someone committed to scaling with integrity, I’ve realized that saying yes to everything means diluting the very thing I’ve worked so hard to build.

Here2Elevate has a specific vision. We’re not just another consultancy. We’re a strategic operating partner for leaders who are scaling with purpose. We offer deep partnership, not surface-level synergy. And to do that well to truly elevate I have to protect the focus that fuels that impact.

This isn’t a “no forever.”

It’s a “not now, not in this form.”

It’s a commitment to aligned growth not reactive growth.

And it’s not easy.

Saying no to smart, passionate people I care about is hard. But I’ve learned that honoring my own capacity is part of honoring others, too. When I overextend, I show up half-present. I can’t give people my best. And I refuse to build a business that trades depth for busyness.

So if you’re reading this and wondering whether to reach out, please don’t stop. I welcome connection, ideas, and mutual support. But know that if I can’t move forward with something right now, it’s not personal. It’s discipline.

And discipline is what’s allowing Here2Elevate to serve the right people, in the right way, at the right time.

Because vision guides. People build. Execution wins and while the plate looks inviting, we have to focus on the one plate that will elevate.

The Vultures Circle Loudest When You’re in Flight

Fri, 04 Jul 2025 12:43:35 GMT

When you start to rise when your business grows, your voice gets louder, your platform gets bigger, people notice.

And not just the good ones.

The vultures show up, too.
The energy vampires.
The ones who clap loudest in public and pick you clean in private.

Suddenly, your inbox is full.
Your calendar’s overrun.
Everyone’s got a pitch, an ask, a “quick favor "but few seem to ask, “What do you need?”

Let me be clear: not everyone is out for blood.
But as a leader, you must sharpen your discernment.

Because not every opportunity is aligned.
Not every relationship is reciprocal.
And not every “collaboration” is rooted in trust.

Lately, I’ve felt this more than ever.

I've been bombarded with people who want advice some genuinely curious, others just taking notes.
They want to “see how I do it.”
Peek behind the curtain.
Pick my brain.

And once they get what they came for? The interest fades. The energy shifts. The reciprocity never shows up.

That’s when you realize: some people aren’t building with you. They’re just borrowing from you.

So how do you tell the difference?

I’ve learned ( sometimes the hard way ) to ask myself three questions:

Does this relationship go both ways?
Am I the only one pouring in? Or do they show up for me, too when there’s nothing in it for them?
Is this rooted in values or visibility?
Do we align on principles, or am I just a steppingstone to their next thing?
Do I feel energized or depleted?
Trust your body. If you consistently walk away feeling drained, you probably just got bit.

For CEOs, founders, and operators this is part of the territory.
When you build something great, people will come.
Some to cheer you on.
Some to hitch a ride.
Some to see how much they can get before you catch on.

It doesn’t mean you close off. It means you get wise.

Build a circle of people who get it not just your goals, but your values, your limits, your mission.

And when you find people who care about the relationship more than the transaction?
Hold them close.
They’re rare.

Because in a world full of takers, reciprocity is a radical act of leadership AND character.

Those people are out there. Karma is good but leaves a bit to the wind. Be intentional in your pursuits and with those you share your time. It becomes more precious as the clock ticks.

The Truth About Leadership: Adversity Doesn’t Build You, It Reveals You

Sun, 04 May 2025 19:34:31 GMT

Milestones hit. Vision realized. Teams aligned.

We like to talk about leadership in terms of success.

Milestones hit. Vision realized. Teams aligned.

But the truth? Great leadership doesn’t show up most clearly when everything’s working.

It shows up when everything isn’t.

When the strategy fails.
When the market shifts.
When the weight gets heavy and the next step isn’t obvious.

I’ve lived through those moments—personally and alongside the leaders I support through Here2Elevate. And I’ve come to believe this:

Adversity reveals the kind of leader you really are.

The Lie We Tell Ourselves

Somewhere along the way, we started celebrating the idea that leadership is about having all the answers. That the strongest leaders never falter, never doubt, and never need anything.

But let me be honest.
The best leaders I know aren’t the ones who muscle through it alone.
They’re the ones who know when to raise their hand, call in the right support, and shift gears when it’s time.

In a world moving as fast as ours—complex, uncertain, and constantly changing—resilience isn’t a solo pursuit. It’s a team sport.

Asking for Help Isn’t Weakness. It’s Wisdom.

At Here2Elevate, I work with executives, integrators, and frontline leaders across industries. And here’s what I see time and time again:

The leaders who thrive in hard seasons are the ones who don’t pretend to have it all figured out. They lean into:

Coaching and candid feedback
Trusted advisors who see what they can’t
Operating systems and disciplines that ground the chaos
People who build with them, not just for them

They choose support not as a last resort, but as a strategic advantage.

This Is the Leadership We Need Right Now

We don’t need more performative leadership.
We need real leadership—rooted in courage, humility, and the capacity to lead through uncertainty.

It’s the kind of leadership that says:

“I don’t have all the answers. But I have the willingness to figure it out. And I won’t do it alone.”

If you're facing a season that feels heavy—whether it's professional, personal, or both—you're not alone.

Reach out.
Name it.
Ask for help.

Not because you're broken—but because you're building something worth doing right. Your work, your health, your life, you ...

And that’s what great leaders do. Be a leader in your own life. You deserve it.

Upward, always.

The Fallacy of "Being Above" Business Operating Systems and Executive Coaching

Wed, 23 Apr 2025 04:34:56 GMT

A dangerous fallacy...

Because of the work that I do, the experience that I have and the countless business leaders, CEOs, owners that I have talked to, I have heard and seen just about everything there is about why systems, and "consultants/coaches" don't work.

"We don’t need a system — we’re beyond that."
"Coaching? That’s for teams who don’t know what they’re doing."

"If I hire someone from the outside, they won't understand my business."

"We already have a system."

"They can't tell me anything I don't already know."

'Consultants are transactions for pay. They have no skin in the game."

It’s a subtle (and sometimes not-so-subtle) dismissal of structure, guidance, and accountability. The belief that experience, intelligence, or past success somehow exempts a business—or its leaders—from needing a framework or an outside perspective.

Let’s call this what it is: a dangerous fallacy .

The Myth of "We’re Too Good for That"

Here’s the truth: Business Operating Systems (BOS) and executive coaching aren’t crutches for weak leaders or underperforming teams. They are force multipliers for ambitious organizations that want sustainable growth, alignment, and execution at scale.

Some of the most successful companies in the world run on operating systems—whether it’s EOS, BOS-UP, Scaling Up, or a tailored hybrid I have my favorite of course). Why? Because even the best leaders know that vision without structure is just wishful thinking, managing by hope, winging it.

And coaching? The elite—CEOs, founders, athletes, investors—they all have coaches. Not because they’re lacking talent, but because they understand the value of perspective, accountability, and continuous improvement. They recognized that vulnerability and checking their ego at the door are necessary shifts in mindset to position themselves for learning and growing.

Why This Mindset Holds Companies Back

When leaders believe they’re "too advanced" for systems or coaching, here’s what typically happens:

Misalignment creeps in. Without a shared framework, teams interpret priorities differently.
Decision fatigue increases. Every issue becomes a debate instead of following a clear process.
Growth stalls. Scaling without structure is like building a skyscraper on sand.
Leadership becomes isolated. Without a coach or advisor, leaders operate in an echo chamber.

It’s not about intelligence or capability—it’s about recognizing what Jocko Willink famously teaches — “Discipline equals freedom.” The right system doesn’t restrict your team; it liberates them to focus, execute, and grow.

The Best Leaders Lean In

The question isn’t “Do you need a system or a coach?” It’s “How much faster, aligned, and effective could you be with the right one?” If Bezos, Gates, and countless top-performing CEOs rely on frameworks and coaching, why would any of us think we’re the exception?

Final Thought

Rejecting operating systems or coaching isn’t a sign of sophistication—it’s often a blind spot disguised as confidence. The best leaders I know aren’t afraid to leverage every tool available to elevate their business, their people, and themselves.

I have a couple of coaches in my life, and I am proud of it. They simply have deeper expertise in certain areas of business, and they also provide fresh perspective and accountability to me because they CARE. It's how they are wired. Yes, there are crooks and lame books and classes not worth taking but not opening yourself up to a different perspective will limit your reach. Period.

And guess what...I am scaling in year 2 of my business because I practice what I preach. I am on BOS-UP powered by Ninety and it WORKS. If you're ready to challenge that mindset and explore how structure and strategic guidance can unlock your next level — let’s talk. What do you have to lose? After all, what's a failed quarter or two in the whole scheme of things? (Joking not joking - I have heard that!)

Vision guides. People build. Execution wins.

Connection vs. Networking

Sun, 23 Mar 2025 15:52:01 GMT

The Quiet Power of Great Networking

The Quiet Power of Great Networking

I’ve had the privilege of standing in many rooms—some filled with CEOs and decision-makers, others with frontline team members doing the hard work every day. And I’ve learned something simple but powerful: networking isn’t about collecting contacts; it’s about building connection.

It’s amazing how often people misunderstand the assignment when it comes to networking. They focus on volume over depth. On being impressive instead of being interested. The truth? The most magnetic people in any room are the ones who listen well, ask thoughtful questions, and follow up like they actually care (because they do).

Recently, I met someone who wanted to learn more about my business. After our call, I glanced at my Read.AI summary—it said they spoke for less than 20% of the conversation. And yet, I felt like they made the biggest impression. Why? Because they asked incredible questions. They weren’t trying to steer the conversation—they were genuinely curious. And in return, it made me want to show up fully and give generously of myself and my story.

Throughout the years, I’ve met leaders across industries—some who thrive on connecting, others who are still finding their way. (We are ALL a work in progress!) And while there’s no one-size-fits-all playbook, there are a few practices that can turn even the most reluctant networker into someone people remember and respect. (You know who I am talking about because we all covet their abilities!)

Here are a few that have served me (and others) really well:

Lead with curiosity.
Instead of trying to “sell” yourself, walk into conversations curious. Ask people what lights them up about their work. What challenges they’re solving. What they’re most proud of. Curiosity is magnetic—and it makes you memorable.

Take notes (literally, hand or AI or mentally).
After you meet someone, jot down a quick note about what stood out—a shared interest, a resource you mentioned, a life milestone. Referencing that in your follow-up isn’t just thoughtful. It’s human.

Follow up with intention, not agenda.
Networking isn’t just “who you know.” It’s who knows you—and trusts you. A quick message, an article you thought they’d love, or an introduction to someone in your circle can go a long way.

Give before you ask.
I can’t tell you how many doors have opened because I gave first—with time, support, a warm intro—without keeping score. People remember how you make them feel. Be someone who’s generous with no strings attached.

Be consistent, not transactional.
Your network isn’t a vending machine. It's a garden. Water it, even when you don’t “need” anything. Check in. Celebrate wins. Keep showing up.

Want a few great ways to start a conversation?

Try these:

“What’s one thing you’re really excited about in your work right now?”
“What’s been the most unexpected lesson in your journey so far?”
“If I could help you with something this quarter, what would it be?”

At Here2Elevate, relationships are at the heart of everything we do. But this post isn’t about us. It’s about all the brilliant, purpose-driven humans out there who deserve to be heard, seen, and supported—and who can do the same for others.

Powerful networking isn’t about being the loudest voice in the room. It’s about being the one who makes space for others, stays curious, and follows through.

No matter your agenda, authenticity and showing up with purpose and a little bit of heart, ultimately gets you the BEST connections anyway. Your number of followers doesn't matter if you haven't really connected with them.

Carpe Diem - How Dead Poet Society Shaped Me as a Leader

Wed, 19 Mar 2025 00:15:39 GMT

Carpe Diem: How Dead Poets Society Shaped My View on Leadership

There are moments in life that shift our perspective so profoundly that we can mark the before and after. For me, one of those moments happened when I first watched the movie, Dead Poets Society. I was young, a woman still figuring out where I belonged in the world, and yet something about that film—its themes of courage, individuality, and the power of a leader who truly sees people—stuck with me in a way I couldn’t shake.

I didn’t know it then, but that movie planted the seed for the leader I would become.

The Power of a Teacher as a Leader

Like so many others, I was captivated by Robin Williams’ portrayal of John Keating—an unconventional teacher who challenged his students to think for themselves, to embrace their voices, and to stand firm in their own uniqueness. He wasn’t just educating; he was elevating. And that, in many ways, is the essence of leadership.

Watching Dead Poets Society, I saw how many of those young men doubted themselves, how they struggled with insecurity, external expectations, and fear. I saw pieces of myself in them—the quiet moments of wondering if I belonged in certain spaces, if I was capable enough, if my voice truly mattered. Keating’s relentless encouragement, his ability to lift them beyond their self-imposed (or socially imposed) limitations, made me realize something essential: Great leaders aren’t just skilled in their fields—they teach, they inspire, they instill confidence.

It was this realization that first made me want to be a teacher.

Creating Spaces for Those Who Feel They Don’t Belong

I didn’t go into a traditional classroom, but teaching became an undeniable part of my professional DNA. In my work with Here2elevate, I help people—especially those who may not see themselves as leaders—find their confidence and embrace their potential. Whether coaching frontline multifamily teams on budgets and cost control or working with executives on business strategy, my focus is always on one thing: creating spaces where people feel they belong.

Much like Keating’s classroom, leadership isn’t about hierarchy; it’s about empowerment. The best leaders are those who help others see what they’re capable of, even when they don’t believe it themselves.

Empathy and Understanding: The Human Side of Leadership

Robin Williams, the man behind Keating, had his own battles. He was a deeply empathetic person, which is part of what made him so brilliant. His ability to tap into the emotional depths of a character and make us feel something wasn’t just acting—it was a reflection of his own understanding of human struggle.

That, too, shaped my leadership philosophy. True leadership isn’t just about guiding people to success; it’s about seeing them in their struggles, acknowledging their fears, and meeting them with empathy. It’s about being willing to say, “I see you. You belong here.”

Carpe Diem: A Leadership Mindset

Keating’s mantra, Carpe Diem—seize the day, isn’t just about taking risks. It’s about fully stepping into who you are meant to be, despite fear and self-doubt. It’s about leading with heart, with courage, with the belief that everyone deserves a seat at the table.

And so, Dead Poets Society didn’t just inspire me—it shaped me. It taught me that leadership isn’t about authority, it’s about impact. It’s about creating ripples in people’s lives that extend far beyond what we can see.

That’s what I strive to do every day.

What’s Your Verse?

At the end of the film, Keating leaves his students with a question: “What will your verse be?”

For me, my verse is helping people step into their own power. It’s elevating those who don’t think they belong. It’s teaching, coaching, and leading with empathy.

And if a single movie can inspire a young woman to become the leader, she never knew she could be—then maybe, just maybe, leadership is about so much more than we ever imagined.

What will your verse be?

Leadership Lessons from Leading Giants by Dave Durand

Sun, 02 Mar 2025 18:56:32 GMT

Leadership isn’t about authority—it’s about influence, vision, and creating a lasting impact.

Leadership Lessons from Leading Giants by Dave Durand

Great leaders aren’t born; they are built through experience, strategy, and a commitment to growth. In Leading Giants, Dave Durand unpacks what it takes to lead with impact, providing timeless principles that apply to executives, entrepreneurs, and professionals at all levels. His insights hit home for those in the multifamily industry and beyond, proving that leadership isn’t about authority—it’s about influence, vision, and creating a lasting impact.

The Difference Between Leaders and Giants

Durand makes a crucial distinction between traditional leaders and true Giants. While many leaders operate as managers with authority, Giants stand apart through their exceptional character, relentless pursuit of self-improvement, deep commitment to truth, and an innate desire to elevate others. In essence, Giants don’t just manage teams—they inspire movements.

Four Daily Habits That Separate Giants from the Pack

Durand highlights four daily habits that define true Giants and set them apart from ineffective leaders. These habits provide a roadmap for individuals looking to maximize their leadership potential:

Bring Your Thoughts to Life with Action

Great ideas are meaningless without execution. Giants take decisive action instead of overthinking or waiting for perfect conditions. In multifamily, this means implementing innovative leasing strategies instead of endlessly discussing them in meetings. Leaders take the leap, knowing that success is built on movement, not just ideas.

Find Concrete Reasons to Believe

Giants actively build conviction in their mission. They don’t just set goals—they establish solid reasons for why they can and should achieve them. In business, this means hiring talent based on belief in their potential rather than just their resume. Many of the most successful entrepreneurs lacked formal qualifications but thrived due to their relentless belief in themselves and their mission.

Break Your Morning into Three Daily Tasks

Giants simplify their focus by identifying three key tasks every day. Durand suggests that these tasks include:

Getting your head right – Removing distractions and mentally preparing for the day.
Guarding the culture – Being a driving force behind a positive, engaged work environment.
Doing what moves the needle most – Prioritizing the most impactful work over less critical tasks. In the multifamily industry, this could mean prioritizing key leasing appointments over administrative work, ensuring team morale remains strong, and focusing on resident satisfaction.

Keep Primary Responsibilities Primary

Giants don’t let secondary tasks distract them from their core mission. They focus on their primary responsibilities and resist the urge to busy themselves with less impactful work. A leasing agent’s main role is to lease apartments—not get bogged down in excessive paperwork. A CEO’s primary responsibility is strategic leadership—not drowning in emails.

Applying Leading Giants to Multifamily and Business Growth

Whether you’re leading a multifamily portfolio, running a startup, or scaling an established business, Leading Giants offers a game plan for sustainable success. The best leaders aren’t afraid to shake things up, invest in people, and lead with intention.

At Here2elevate , we embody these principles in our approach to fractional leadership, consultancy, and advisory support. The lessons from Leading Giants align perfectly with our mission—helping businesses and teams elevate their success through strategic leadership and meaningful connections.

The Takeaway

Leadership isn’t about being in charge—it’s about showing up, making tough calls, and bringing people along for the ride. Whether you’re leading a team, a company, or an entire industry shift, the principles in Leading Giants remind us that true leadership is about influence, integrity, and impact.

So, what’s your Leading Giants moment? Where have you stepped up, taken a leap, or empowered those around you to thrive? Let’s talk about it!

Source: Adapted from Leading Giants: A Leader’s Guide to Maximum Influence by Dave Durand. Excerpted from his article, "Four Daily Habits That Separate Giants from the Pack" (SmartBrief, February 12, 2025).

The Lens of Care: Lessons from moving a loved one into assisted care

Sun, 16 Feb 2025 16:11:47 GMT

The lens we choose to look through changes everything...

This weekend, we moved my mother-in-law into an assisted living community. (We aren't quite done yet!) It was an emotional and significant transition, filled with the expected worries and hopes that come with placing a loved one in someone else’s care. It's been stressful on my mom, on my husband, and on our 11-year-old. This part was looming, and we were having a hard time being "happy" about mom living somewhere else, and knowing it was best for her, didn't seem to help much.

But the moving process shifted everything; from being a depressing and ominous undertaking, to watching mom light up with new neighbors that have similar things in common and seeing the excitement (she may not quite be ready to go that far yet, but we did see a smile) as she began to get used to the transition. What struck me most was the level of attention and detail that the staff put into ensuring her new home was not just a place to live, but a place where she felt seen, valued, and truly cared for. That was just the beginning.

It reminded me of my time working on-site as a leasing consultant and property manager. Every time a new resident moved in, I would look at their apartment home with a meticulous eye, ensuring every detail was perfect. From the cleanliness of the space to the smell of fresh paint, to the little touches that made it feel inviting—these were all part of my responsibility to make someone’s first impression of their new home a great one. But this experience with my mother-in-law has deepened my perspective. When we advocate for a loved one, we notice everything: their preferences, their quirks, their non-negotiables. We become hyper-aware of what will make them comfortable and at ease. It made me ask myself—do we, in multifamily, approach our prospective residents with the same level of care and attention?

One of the most powerful moments of this move-in was when the maintenance supervisor helped us take care of the final details and do the walk through. As we chatted, he shared his personal story—his mother had lived in an assisted living community, and that experience shaped his career. He made a commitment to only work in communities that assisted the elderly because he understood, on a deeply personal level, how critical it was to provide a safe, welcoming, and well-maintained home for residents. Every apartment he prepared, every repair he completed, was done with the thought of his own mother in mind.

This level of personal investment resonated deeply with me. In multifamily, how often do we think of our residents in this way? Do we approach their move-in day with the same sense of responsibility and empathy that we would for our own family members? Do we take the time to learn what makes them feel at home—their must-haves, their preferences, their deal-breakers?

What stood out most in this assisted living community was the way every interaction was filled with care. There was no sense that my mother-in-law was just another resident on a long list to be processed. The team knew her name, her likes and dislikes, and had already taken steps to make her feel welcomed. No detail was overlooked, and that left an indelible mark on us.

This is the lesson multifamily must embrace: our business is not just about leasing apartments; it’s about creating homes. The best communities are the ones where every single resident feels personally valued and cared for—not just on move-in day but every day thereafter. It takes intention, empathy, and a commitment to treating each new resident as if they were our own family.

Fortunately, there are multifamily teams that already embody this level of care exceptionally well. These are the teams that go beyond just filling units—they cultivate a culture of hospitality, attentiveness, and genuine connection with their residents. They understand that a successful community is built on relationships, not just transactions. From personalized welcome experiences to proactive maintenance and thoughtful resident engagement, these teams set a gold standard for what multifamily living should be.

So, here’s the challenge: How can we, as multifamily professionals, shift our mindset and operate with the same level of care? How can we create a move-in experience and an ongoing customer experience that mirrors the dedication we would want for our own loved ones? The answer lies in learning from those who do it best, seeing every interaction through the lens of care, and never forgetting that, at the end of the day, we are not just providing housing—we are providing a home where someone caring, ensuring everything is just as right as we can get it, and up to the standard acceptable for our own family.

People first - they are the heart of what we do...

Tue, 04 Feb 2025 13:44:48 GMT

People First: Why People are the Heart of Here2elevate

In the multifamily real estate industry, transactions are often measured by square footage, lease agreements, and bottom lines. At Here2elevate, however, we’ve discovered that the true measure of success lies not in the numbers but in the quality of the relationships we build along the way. It’s these connections that drive our mission and define our purpose.

The Foundation: Elevating Through Relationships

At Here2elevate, we operate with a singular conviction: relationships are the cornerstone of success. Whether it’s engaging with a property owner, collaborating with a leadership team, or providing solutions for residents, we approach every interaction with empathy, authenticity, and an unwavering commitment to deliver value.

But why is this so important? Because relationships aren’t just a means to an end—they are the end. They’re how trust is built, solutions are found, and communities thrive. A robust client relationship transforms transactional encounters into long-term partnerships that benefit everyone involved. that's why People First is the 1st core value of our business. It is that important.

Our Principles: The BOS-UP® Framework in Action

The BOS-UP ® framework powered by Ninety ® is built on principles designed to foster meaningful connections:

Building trust through transparency and accountability.
Organizing solutions that are tailored, not templated.
Supporting teams and stakeholders with consistent, actionable guidance.
Understanding the unique challenges and aspirations of every client.
Progressing together towards measurable, sustainable success.

These principles ensure that every touchpoint with our clients is an opportunity to elevate not just their business outcomes but their confidence and sense of partnership. We want to leave people better than when we found them - in business and in life.

Why We Do What We Do

The multifamily real estate space isn’t just about buildings or businesses; it’s about people. It’s about creating homes where residents feel a sense of belonging, environments where teams can thrive, and outcomes that make stakeholders proud. This human-centered focus fuels everything we do at Here2elevate. We’re here to elevate the standard of what’s possible. By fostering strong, collaborative relationships, we help our clients navigate challenges, seize opportunities, and achieve results that extend far beyond the bottom line.

The Ripple Effect of Relationships

When you invest in relationships, the impact ripples outward:

Clients feel valued, leading to greater loyalty and advocacy.
Teams are inspired to deliver their best work, knowing their efforts matter.
Communities flourish because they’re built on trust and mutual respect.

At Here2elevate, we don’t just see this ripple effect—we strive to create it. Each connection we nurture is a step toward building a better, stronger, more resilient multifamily real estate ecosystem.

Join Us in Elevating People

If you’ve ever questioned whether relationships truly make a difference, let’s talk. At Here2elevate, we’re proving every day that the strength of your relationships determines the strength of your results. Together, we can elevate the standard—and the experience—for everyone involved.

Because, at the end of the day, people aren’t just part of our business. They are our business.

Have the conversation...

Mon, 27 Jan 2025 14:15:32 GMT

The Power of Difficult Conversations and Effective Feedback

Let’s be real—difficult conversations aren’t anyone’s favorite thing to do. But if you’re a leader, especially an emerging one, avoiding them just isn’t an option. The truth is, these moments are where real growth happens—for you, your team, and your business.

Why Difficult Conversations Matter

We’ve all been there—dreading that talk you know you need to have. But skipping it? That’s a recipe for confusion, resentment, and missed opportunities. Whether it’s addressing performance issues, resolving conflicts, or delivering tough feedback, these conversations are where leadership shows up.

The key is to come into the conversation prepared and with the right mindset. It’s not about proving a point or being right; it’s about solving problems together. When you approach these talks with empathy and a collaborative spirit, they can build trust and open up new possibilities.

The True Art of Feedback

Giving feedback isn’t just about telling people what’s wrong or what they’re crushing. It’s about helping them grow. Great feedback is:

Specific: Skip the vague stuff. Be clear about what happened and why it matters.
Timely: Don’t wait forever to bring something up. Feedback lands better when it’s fresh.
Actionable: Give people something they can actually do to improve or keep the momentum going.
Balanced: Yes, you need to call out areas for growth, but don’t forget to highlight strengths too. It keeps people motivated.

When done right, feedback isn’t just a one-off moment—it’s a way to build a culture where people feel supported and empowered to do their best work.

Bringing It All Together

At Here2elevate, we’ve seen how much of a game-changer it can be when leaders lean into the tough stuff and make feedback a priority. It’s not about being perfect; it’s about showing up, being real, and choosing growth over comfort. If this hits home for you, check out the other articles on our site. We’re diving into leadership tips, strategies for success, and our BOS-UP ® framework—all designed to help you and your business level up. Leadership is hard work, but together, we can make it work for you.

Influencers vs. Leaders - What is the difference?

Mon, 20 Jan 2025 14:30:04 GMT

Influencers and Leaders are necessary...but how do they differ?

Influencers vs. Leaders: Understanding the Key Differences

In today’s world, “influencer” and “leader” are often used interchangeably. While both have the power to impact others, they play distinctly different roles. Understanding these differences is critical whether you’re working to grow a brand, inspire a team, or navigate relationships with the people who shape your decisions. Let’s break down the key differences between influencers and leaders in a way that resonates with everyday life and business.

Source of Authority

Influencers derive their power from popularity. They’re often experts in a niche or skilled at engaging and attracting followers. Social media platforms act as megaphones, amplifying their reach. On the other hand, leaders earn their authority through action, vision, and accountability. It’s not about how many people know their name but the trust they’ve built through real impact.

What Drives Their Focus

Influencers thrive on promoting ideas, products, or trends. They’re like the stylish friend who always knows what’s in vogue or the tech enthusiast showcasing the latest gadget. Leaders, however, focus on building teams, driving initiatives, and achieving broader goals. They’re thinking about the long game: what’s sustainable, meaningful, and beneficial for the collective.

Nature of Their Influence

For influencers, the impact is often transactional—“Here’s why you should buy this” or “Here’s how this worked for me.” It’s compelling but also limited to a moment or a trend. Leaders, by contrast, aim for transformational influence. They’re challenging you to grow, think differently, and contribute to something bigger than yourself.

The Relationship with Their Audience

An influencer’s relationship with their followers is mainly one-directional. They create; their audience consumes. Leaders operate differently. They’re actively engaged in two-way conversations, understanding the needs of their team and working alongside them to achieve success.

Skills in Their Toolbox

Influencers excel at creating content, building brands, and mastering the art of engagement. These are valuable skills, but they’re not the same as those of a leader. Leaders rely on communication, decision-making, problem-solving, and team building to create lasting impact.

What’s Their End Game?

For influencers, goals often revolve around growing their audience, increasing engagement, and monetizing their platform. Leaders are focused on fulfilling a vision, strengthening their teams, and creating a legacy. They’re less interested in fleeting trends and more committed to enduring results.

Sustainability of Their Impact

Influence can be fleeting—tied to algorithms, trends, and the ever-shifting tide of online attention. Leadership, however, is built to last. It’s rooted in respect, trust, and a track record of improving things.

Wrapping It Up

Both influencers and leaders play essential roles in shaping the world around us. But while influencers capture attention, leaders inspire action. The influencer might point you to the trend, but the leader helps you chart your path.

Whether you’re building a business, developing your career, or just navigating life, understanding these differences can help you determine who you want to follow and who you want to be. For me, it’s always about striving for that enduring, transformational impact that lifts others and elevates. Not that I don't like to see what those influencers are doing out there! Highly entertaining!

Slow Decision Making - The Achillies Heel

Tue, 14 Jan 2025 03:45:00 GMT

Imperfection: The Achilles Heel of Decision-Making in Leadership

Great leaders have a knack for making decisions quickly, even when they don’t have all the facts. It’s one of those traits that separates good leaders from exceptional ones. Yet, if I’m being completely honest, this is one of my Achilles heels. I sometimes get stuck, waiting for data or validation from "experts" to back up my instincts. Sound familiar?

In the multifamily space, where decisions can impact investors, residents, and teams, the stakes feel incredibly high. But here’s the hard truth: waiting for perfect information or consensus can cost you. Opportunities don’t wait for endless analysis, and in many cases, gut instinct and experience are just as valuable as a spreadsheet full of numbers.

The Cost of Indecision

Let’s paint the picture: You’re evaluating a property acquisition. The market conditions feel right, but the data you’ve received isn’t complete. An emerging neighborhood could be a goldmine or a gamble, and your advisors have mixed opinions. What do you do? Wait for every possible piece of information or trust your ability to weigh what you know and pull the trigger?

In my experience, indecision can lead to missed opportunities and frustration within your team. Multifamily real estate is fast-paced; deals can fall through, competitors can outpace you, and you can lose credibility if you hesitate too often. Leadership demands boldness—even when you’re not 100% sure.

Trusting Your Gut (and Knowing When to Lean On Data)

This doesn’t mean data and expert advice aren’t important. They absolutely are. But they shouldn’t paralyze you. The key is finding the balance:

Know What Matters Most : Not all data is created equal. Identify the key metrics or insights that directly impact your decision and focus on those.
Set Deadlines for Decisions : Give yourself a reasonable amount of time to gather information, but once that clock runs out, commit to a decision.
Be Comfortable with Risk : No decision is ever risk-free. Great leaders understand this and prepare for contingencies instead of waiting for guarantees.
Trust Your Experience : In multifamily, you’ve likely seen patterns and outcomes play out before. Trust that your knowledge gives you a strong foundation.

Lessons for Emerging Leaders

For those newer to the multifamily space—or leadership in general—this lesson might feel daunting. You’ve been taught to rely on experts and data. That’s valid, but leadership is about more than analysis; it’s about action. Here’s how you can start building that muscle:

Start Small: Practice making quick decisions on low-stakes issues. Build confidence by seeing how those choices play out.
Learn from Others: Observe leaders who seem to act decisively. Ask them about their thought process and how they weigh risk versus reward.
Debrief Your Decisions: After a big call, reflect on what worked and what didn’t. It’s the only way to sharpen your instincts.

In the End...

I’m still working on this myself. There are moments when I find myself wanting one more spreadsheet or another opinion before making a move. But here’s the thing: leadership doesn’t wait. Neither does opportunity.

In the multifamily space, your ability to act with courage and conviction will set you apart. So, the next time you’re faced with an incomplete picture, remind yourself that great leaders are defined not by their perfect decisions, but by their willingness to make them—and the resilience to course-correct if needed.

Emerging leaders, take note: your instincts are worth trusting. Use them. Sharpen them. And don’t let fear of imperfection hold you back. After all, in this industry, bold moves build and elevate - not just you but the other perfectionist souls around you.

Reflections

Wed, 01 Jan 2025 18:17:55 GMT

Reflections...a year in review

As I reflect on the past year, I am struck by the sheer magnitude of change, challenge, and growth that has unfolded in my life. This has been a year like no other, and while it has not been without its trials, it has also been deeply transformative.

Last December, our family faced a seismic shift when my mother-in-law moved in with us. Shortly thereafter, she was diagnosed with Stage 4 Ovarian Cancer. The news hit like a thunderbolt, rearranging our priorities and forcing us to confront the fragility of life. Our home became a sanctuary of care, resilience, and love as we navigated treatments, emotions, and the weight of the unknown together.

In the midst of this upheaval, I embarked on a journey of personal transformation. Over the year, I lost 35 pounds, a milestone that reflects not just physical change but a deeper commitment to my own well-being. It was not an easy path, but it was one rooted in intention and the understanding that caring for myself allows me to show up more fully for those I love.

Professionally, this year marked my first full year with Here2Elevate, the business I founded. Building something from the ground up is as exhilarating as it is daunting, but each day reaffirmed my belief in its mission and my capacity to grow alongside it. Watching my vision come to life has been a source of immense pride and purpose. The relationships built with the team, The Elevators, have been the pinnacle. Without them, none of this would be happening - further testimony of people within our community who lift us daily and make things bigger, better, and more impactful than we could ever do alone. I am so grateful for each of them.

On the family front, we celebrated a major milestone: my daughter turned 11. It is a joy to witness her becoming her own person—curious, compassionate, and creative. Her growth is a constant reminder of life’s beauty, even in the midst of chaos.

Throughout all of this, my husband has been my unwavering partner. Together, we have weathered the storms and found ways to anchor ourselves in love and resilience. The stress has been real, but so too has the reward of coming through it stronger, more united, and more grateful for what we have.

As we turn the page to this new year, I am filled with a sense of possibility. Starting today, we have 365 days ahead of us—a blank canvas to fill with intention, grit, and love. While the future remains unwritten, I am committed to facing it with open eyes, an open heart, and the belief that even the hardest days hold seeds of growth and grace.

Here’s to a year of courage, connection, and purpose. May it be one where we all find the strength to rise, the wisdom to cherish the moment, and the love to carry us through.

Who is evaluating YOU?

Tue, 19 Nov 2024 20:23:38 GMT

Start the New Year Strong: Conducting a Personal SWOT and Aligning Leadership with Business Strategy

As we approach the new year, it's essential for CEOs, COOs, and entrepreneurs to take a step back from the daily grind and focus on strategic self-assessment and leadership alignment. Often, the demands of running a business leave little time for introspection and strategic planning. However, dedicating time to work "on" the business rather than just "in" it can yield significant benefits. Sometimes, that self-reflection is a window of opportunity to finetune your visionary abilities.

Have you ever done a SWOT on yourself? effective method for finding the blind spots is conducting a personal SWOT analysis and examining your leadership strategy alongside your business strategy. We know what a SWOT is but as a reminder, a SWOT analysis—assessing Strengths, Weaknesses, Opportunities, and Threats— is a powerful tool not just for businesses, but for personal development as well. Start by identifying your core competencies and unique skills. Reflect on past successes and the qualities that contributed to them. Consider feedback from peers and team members to gain a comprehensive view.

Next, acknowledge areas where you need improvement. Be honest about skills or habits that may be hindering your effectiveness and seek constructive criticism. I know what you are thinking; who is going to take the risk of telling me the truth? Think about your network outside of work. Have a mentor or bestie that will tell you straight? Encourage your team to speak up too. It creates a culture of continuous and non-threatening feedback when your team can see the big boss doesn't get his or her feathers ruffled. Are you still learning about your business and the competitive landscape? Are you attending to your own self-development (because it never ends!) with intention?

Once you've completed your personal SWOT analysis, it's time to align your leadership strategy with your business strategy. This alignment ensures that your personal growth supports the overall direction of your company. Revisit your company's vision and long-term goals, ensuring your personal objectives are in sync with these goals. Set clear, actionable steps to bridge any gaps. Reflect on your leadership style and its impact on your team, adapt your approach to better support your business strategy, and foster a culture of continuous improvement and innovation. Integrate your personal development plan into the company's strategic planning process, encourage your leadership team to conduct their own SWOT analyses, and create a roadmap that aligns personal and organizational growth. Establish mechanisms for regular feedback and accountability, use performance metrics to track progress and make adjustments as needed, and celebrate successes while learning from setbacks. Did you WIN the Year? What do your results really say about the health of the business?

Taking the time to conduct a personal SWOT analysis and align your leadership strategy with your business strategy is not just a year-end exercise—it's an investment in your future success. By stepping back and working "on" the business, you can ensure that both you and your company are well-positioned to thrive in the coming year. Now, let's start climbing!

It's all about that prompt, bout that prompt, oh baby!

Fri, 18 Oct 2024 16:19:05 GMT

“Because you know I’m all about that prompt, 'bout that prompt, oh baby!”

AI and the power of the prompt...

Just when I think I know what I am doing with Copilot, I learn quite quickly that I don't. For example, I recently learned about interview prompts - where you put a prompt in that causes Copilot to interview you with questions that will help you find the holes in your hypothesis. How cool is that?

How do we continue to learn how to create a thought partner out of our interactions with these tools? There is so much more to explore than content.

Here are a couple to try on for size: (and yes, these were AI-created)

“Can you identify any potential flaws or weaknesses in this hypothesis?”
“What are some counterarguments or alternative explanations to this hypothesis?”
“Are there any logical fallacies or biases in this hypothesis?”
“What evidence would be needed to strengthen or refute this hypothesis?”
“Can you provide examples of similar hypotheses that have been proven wrong?”
“What are the potential consequences if this hypothesis is incorrect?”
“How does this hypothesis compare to existing theories or models?”

Switch out hypothesis with strategy, plan or concept. Do you need to dig deeper? Ask it to ask you more detailed questions. It's very interesting where it can go.

Testing your own theories is difficult - you typically have one perspective or lens to look through. Think of the possibilities if you could teach a team to vet their ideas before presenting them by utilizing the best prompts? Would it save you time? Would it create additional efficiencies?

It's not perfect. You can get on tangents or go in a direction that isn't quite what you need so you need to direct your thought partner accordingly.

Here's a few more Copilot generated redirects:

“Can we focus more on [specific aspect]?”
“That’s interesting, but what about [different angle or topic]?”
“I think we’re getting off topic. Can we go back to discussing [original topic]?”
“Could you clarify or expand on [specific point] instead?”
“Let’s shift gears and talk about [new topic or question].”
“I was actually looking for information on [specific detail]. Can you help with that?”
“This isn’t quite what I was looking for. Can we try approaching it from [different perspective]?”

There are others out there that are truly experts on this technology and I am not. But, if you are like me, saving some time means a lot these days and if it's all about those prompts, I'm in to learn more, baby!

Wonder where I am getting this new-found knowledge? Check out this crash course by Geoff Woods, Founder at AI Leadership to teach people how to prompt. www.AiLeadership.com/start . Let me know what you think!

People Pleaser Pitfalls

Sun, 28 Jul 2024 15:19:10 GMT

Ever find yourself feeling like you just did something for someone else for the wrong reasons?

I was listening to a podcast this morning on my overly aggressive walk (got lots of sleep) and the guy who is now a very successful entrepreneur with a lot of road rash says, "If it makes you uncomfortable to please a person in your life, maybe that person shouldn't be a part of it." Or something close to that.

It's simple but it's hard. Pleasing someone should be joyful and for the right reason. Being a people pleaser because you think you must (to gain their love, friendship, promotion - fill in the blank), is exhausting and a one-way street.

But we may have experiences in our past that led us to believe that someone would like us more, accept us more, if we just tried harder to please them or be enough for them. I know I can think of a few times where I would give anything for that friendship only to sacrifice my own values in the process. So, I would try harder. And I would try again. And it was still the same. Ultimately, I realized that wasn't the right person for me.

Think about it. Those times when you are pleasing another, and it doesn't even feel like it. It's easy, it's fun and the effort it takes seems minimal, even if it isn't. Everyone looks negatively on being a "people pleaser" but in reality, it is only negative if you are doing it for the wrong reasons for the wrong person.

Does this mean that you don't try and make someone's life a little brighter? A little lighter? Nope. It just means as they say, you can't fill someone's bucket if yours is bone dry. Relationships are reciprocal. And even when the scales are tipped for long periods of time, you know this person is worth it, that intrinsically, the right thing is the right thing, and they are the right person in your life.

Surround yourselves this week with those that lift you up and appreciate you, the right people. Your energy is precious and those that share in that way of thinking will give you just as much back or more. Think about the company you are keeping. If it isn't an energy that expounds upon itself, fueled by the energy of elevating those around you and in return, elevating yourself, it's ok to let go.

For others, be your best self, your fulfilled self, your positive energy and elevated self and be the example and the magnet for what you want in your life.

Hug your puppy (or insert anything that loves you unconditionally) and go forth knowing that you deserve just that and so do the people around you.

The order of some things

Thu, 30 May 2024 13:18:32 GMT

From top to bottom - there is an order to things

The conversations go something like this. "Suzanne, we need help with leasing, marketing, leadership, hiring, training, fill in the blanks. Where do we start?" In the doing of the thing, whatever that thing is, we have to know where we are going. So, I often ask, "Where are you going? What are your long and short-term goals - 10, 5, 3, 1 year from now?"

VISION

It's really about where are you going and if that vision isn't clear, guess what? You aren't going to get there. It seems simple but when we are in the "doing" or working "in" the business without taking the time to look from the top or outside at the business, we miss key important indicators of potential stumbling blocks or in reverse, what might be opportunities to make the journey a better, faster, cheaper and more fulfilling one. We call them clarity breaks. I highly recommend them.

This goes for your personal life. I don't have a problem visualizing success but sometimes, I haven't thought about all of the steps to get there. Thinking through incremental milestones to reach your goal offers many great moments in the journey to celebrate and recalibrate. It also requires you to think about how to get to the next step and makes it easier to digest then looking at the end goal, several steps down the road.

PEOPLE

The next question goes like this. "Potential client, do you have a people plan to support your vision? And that means the $$$ and cents plan to go along with it?"

Even if you have a clear vision, understanding that people, resources, time, etc. are part of making that vision come to life. Otherwise, you know what happens. There is a misstep, and it all comes tumbling down. It's like Jenga - you have to think ahead on how moving the piece impacts the structure. Many businesses don't even know what pieces they need. Think about it.

The thought that goes into the purpose or "why" of your business and "who" you are considering your customer, requires thoughtful efforts and you really can't skip this step either. Understanding your target customer, what makes you unique and how you stand behind that, is so important. I've seen businesses create an awesome product in isolation, pick the wrong target customer, and flop. I've had painful experience with this myself. I have proposed solutions or implemented ones that didn't fit who my customer was, and they become costly mistakes and lead to disappointed customers. Good lessons for sure, but skipping steps, not understanding the customer journey, won't cut it. Top to bottom. Bottom to top.

Personally, I think about the people in my life I lean on for advice, mentorship, friendship. People can make all the difference (the right ones!) in your personal success. Make sure you are hanging with the crowd who WANTS you to succeed and are core value - aligned. They aren't always asking. They are offering too.

EXECUTION

Businesses will be scaling, hiring, generating new business and they don't have the infrastructure to support the growth. No process. Think of the business as a house. Not developing processes and accurately mapping how a particular process will be executed, leads to a faulty foundation. And, like a house, when built on a faulty foundation, they collapse.

It doesn't mean don't take risks. Just be sure to work through the business plan enough, so you know the vision, you have the people, and you can execute at a high level. You do all this at the beginning of your dreams, revisiting, pivoting, altering direction, learning, you will have a much better chance of seeing them come to fruition. Oh, and that goes for your personal life too. See it through. You will be that much closer to the goal at the top. You did the work. Let's get moving!

VISION|PEOPLE|EXECUTION

Self-awareness, road rash and leaning in to your gifts

Sat, 20 Apr 2024 20:41:34 GMT

What you don't know CAN hold you back...

Self-awareness. Understanding why you do the things you do. These gifts, good or bad, that we have been given or have developed that guide and shape us. We often think of gifts as something tangible to the eye or ear; famous musicians, artists, poets, and scholars, legendary athletes, and scientists, who have made their mark in the world in a way that we can see, feel, and experience. But, each of us has innate traits that make us who we are, beautifully unique and special. These traits are significant in formulating our path, decisions and destination.

I spent a few days with a leadership team that I get to be a part of, learning about how our experiences when very young, can be used as a gift or an excuse; where being aware is an exercise, learned through time, road rash, failing, loss, triumph and reward. It was exhilarating and freeing. It wasn't my first time in the workshop. I had taken it four years prior with another company and while I got a lot out of it the first time, I have an additional four years of experiences (all of the above!) that helped me to see the information, insights, aha moments, in a whole new way.

People were brave. They looked deep. They accepted some things. They decided to listen. I have such respect for each of them. What a gift to have had this time with them. Powerful people willing to look into self, abandoning blame and embracing within to find answers and to understand better.

The dynamic of the team was also very powerful and it reminded me that learning in isolation, while necessary sometimes, can also be enhanced by the group vibe, the energy that can be felt tangibly and the exchange of ideas, thoughts and truth-telling that are a rare treasure in our every day to day interactions.

I will admit it. I have been horribly unaware in my life and I look back at pivotal moments when I failed to hear what was being said either by my inner voice or the one right in front of me giving me important cues on how to react, respond, move forward in a positive and impactful way. Which brings me to talk about the familiar feeling of failure. I have spoken much on the topic and there are very good reasons why.

I consider myself pretty self-aware. I am always a work in progress, realizing that the time that I will have it figured out will never be. That continuously improving, checking ego, connecting on deeper levels with myself and others, will be a treasured and difficult path of infinite possibilities and stumbling not really knowing what my finished product will look like but pleased with being just a bit more aware, present, and grateful along the way. But in those insights, let's face it, failure, no matter how important to fully realizing our potential, sucks.

It's a type of road rash. Traveling along the path of life, falling, picking the gravel out of our wounds, getting back up, moving on. How important is road rash to self-awareness? Well, in looking back through the decades, really important. It shapes who you are, if you are aware. Falling is just part of it. It doesn't feel great. But somewhere along the way, most of us have learned to avoid that next time. Maybe not take that same path, avoid the gravel and choose to proceed on a different route.

Some of us don't. Some of us can't figure out why the bad things happen. I am not sure why that occurs but I do know that if this is resonating at all, you have the ability to become more self aware. You can take all of your experiences, good and bad, and find truth and comfort, if you look. You have to look.

How does one become self aware? It takes some time, I'm afraid. Some become enlightened earlier than others but we get a chance to. You know when it happens. It is something that you can feel; it's a spidy-sense, a murmur or it is loud like a bull horn. What you do with it next is where the learning happens. It's your gifts. They are speaking to you. Lean in. Rely on the them. Listen...

Are you humble timid, unobtrusive, reserved, restless uninhibited, casual, team oriented, unselfish, unassuming?

Are you confident, assertive, individualistic, resourceful, venturesome, persuasive, optimistic, relaxed, fussy, precise, arrogant?

All gifts...all with a shadow side. But, gifts anyway. What are your gifts? Do you know? It might be time to become more self aware and take the break, get away from the distractions. These gifts are your super powers AND your Achilles heel. They will literally change your destiny...if you listen and let them.

Winning Team, Winning Structure, WE Win!

Tue, 02 Apr 2024 16:03:56 GMT

What does it mean to have no "I" in team?

What does it mean when we hear the phrase ‘there is no I in team’? It means not working alone but to be working with others to achieve a common goal, right? Right. And so much more. While I vs. We is a mentality or shift in ones thinking about how to get to the goal, there are some very real structural components to how you build teams that succeed. The positive effect is a winning culture. This comes from shared experiences, with everyone owning the failures as well as the wins.

I recently spoke on a podcast with a co-worker of mine, Jessica Eberbach, Regional VP at RPM, regarding how to build winning teams as it has been at the forefront of what we have been working on throughout our time working together and since. We dug into the nuts and bolts of how to build a winning structure and how it really is the path to success as a team and as a company. While there are several steps to this, focusing on what steps are worth taking first, will hopefully help you on your journey to intentional team building that yields the results you are seeking.

It starts with finding the right people and ensuring they are in the right seats. What is a seat? A seat is a position that has a specific set of accountabilities and metrics that functionally contribute to the goals that the company is trying to achieve. Right people…that’s a loaded statement. But not if you clearly identify the inherent traits to be successful in the role and match those traits in the person to the seat. Right people, right seat. ¹ If you don’t start there, nothing else you do to set yourself and the team up for success will matter.

Rules to Remember:

1. Resist the urge to develop the seats around your existing team. Inevitably, you will miss a key function or trait that is necessary to achieve the goal. An example of this is elevating someone you really like, who has done well in their current seat, and now you give them the responsibility to lead a team and hold the team accountable. Do they have the want or desire to fulfill the accountabilities in the new seat? Do they possess the traits necessary to hold others accountable to the goals, to make the hard calls, and to provide constructive feedback? Maybe so. Maybe not. But often we make the mistake of putting a person in a role because we like them or because they have done an outstanding job in their current position only to find they weren’t suited for the one we just put them in and in fact, were totally unequipped to handle. Lose, lose.

2. Core Value fits matter. You have the employee that excels, they have superior knowledge in their field, they have climbed the ladder of success. Oh, and they also treat people terribly, never giving credit to the team, look at staff development with disdain, and feel that the work of others is beneath them. Ditch them. If you have a team of average producers that consistently deliver, you will do better than one lone wolf who keeps compromising the pack. The bad apple will spoil the barrel. There is a reason there is so much written about this concept. Listen to those that have come before you, failed, and lived to tell the story.

3. Provide Vision, Clarity, and the path to Execution. If you were to ask anyone in your organization what you are up for as a company this year, could they answer it consistently, clearly, and with conviction? If not, you may have not provided enough clarity around the vision. You can do this by frequently visiting what you are up to in your meetings, in communication, and in conversation. Your vision and mission should be at the forefront of all the decisions that are being made across the organization. For example, think of how clarity occurs when you ask if the decision you are about to make contributes to the vision and goals you are trying to achieve. It also helps to lessen the noise that occurs with too many focuses and directions. Is what I am working on today actually contributing to the goals? Simple.

4. The plan should be measured and communicated regularly and predictably. You have your goal; everyone is clear on the target. How are we doing? We are 3 weeks from the end of a quarter. Does everyone know if we are close? Data is important. It tells the story of where we have opportunities to course correct. And it needs to be shared. An analyst (insert any title here) in a back office knowing exactly where we stand as a company doesn’t do us any good if our front-line staff are not in the loop. Keep everyone in the “know.”

5. Provide a clear process. The winning team is in place, and everyone knows the goals, but one thing is missing. How do we get there? Companies either spend way too much time refining this area of the business around process or not enough time. You want your processes, the “how” we will do what we do, to be simple and doable. That’s why we love playbooks. They give you just enough detail to get people from point A to point B but don’t stifle the thinking that is required by your team to provide the best solution. Checklists are fantastic. Instead of paragraphs for your teams to read and memorize, give them checklists that keep them on track and ensure they aren’t missing the key points or functions needed to achieve the result.

6. Ensuring you have a culture of accountability. Are people doing what they said they would do? Are the conversations being had about why or why not a goal was achieved? A culture of accountability means that people own their functions, their metrics, and their deliverables, and they are speaking up when they need help. It is up to managers of people to create an environment where people feel safe doing this. One of our core values at here2elevate is Trust. Period. It has unleashed such power and freedom for our group to accomplish what they are setting out to do. It doesn’t mean that we don’t hold people accountable to do what they say they will do. And it doesn’t mean people won’t make mistakes.

Probably the most important part of building winning teams aside from what was mentioned so far is your role. In a leadership role, are you getting with your teams regularly in their work, gathering feedback, and communicating the needs? Are you walking the talk? Lastly, are you celebrating the wins in a meaningful and specific way? If so, great job. You are probably winning, and your people are too.

¹ The Entrepreneurial Operating System®, Gino Wickman author of Traction

Multifamily fractional expertise - how we can help

Mon, 25 Mar 2024 14:06:32 GMT

It's almost 2nd Qtr. and are you on track to crush your goals?

We are coming to the end of 1st Qtr. How's it looking? Any gaps in performance from where you said you would be and where you are?

If you are like a few others trying to navigate revenue growth in tough markets, retention of customers, sales conversions, or successful product launches, you may need help. How do you determine when it is time to bring outside help in?

Here are a few signs:

Lower than anticipated occupancy (Fill in industry KPI!)
Less than stellar retention rates
Employee turnover
Process Inefficiencies
Leaders aren't leading
You are losing sleep - frequently
Surprises in your financial statements
ROI isn't happening at the rate it should
Scattered marketing efforts
No one "owning it" on the team
As a leader, you can't think about the business strategy because you are stuck in the day to day

We have all been there. The list goes on depending on what pains you but growing a business is tough business. And sometimes, you need help.

What prevents us from seeking outside help?

Fear of Losing Control: Business owners often fear that bringing in external help might dilute their control over decision-making processes. They may hesitate to relinquish authority.
Cost Concerns: Hiring full-time employees comes with various costs, including salaries, benefits, and overhead expenses. Some business owners worry about the financial burden.
Lack of Awareness: Some entrepreneurs or business owners may not be aware of the benefits of seeking external expertise. They might underestimate the value that it can bring.
Time Constraints: Business owners are often busy managing day-to-day operations. Finding and onboarding external experts can be time-consuming, leading to hesitation.
Perceived Self-Sufficiency: Entrepreneurs may believe they can handle everything themselves. This self-reliance can prevent them from seeking external assistance.
Risk Aversion: Fear of failure or making the wrong choice can lead to risk aversion. Business owners may stick to their existing team rather than exploring new options.
Lack of Trust: Trust issues can arise when considering external hires. Business owners may be hesitant to rely on someone they don’t know well.
Unfamiliarity with Fractional Roles: Some business owners may not fully understand the concept of fractional roles or how they can benefit their business.
Short-Term Focus: Business owners often prioritize immediate needs over long-term strategies. Fractional expertise might be seen as a long-term investment.
Status Quo Bias - Human nature tends to favor the status quo. Business owners may stick with their current team because it feels comfortable and familiar.

How can we help with Fractional Expertise?

Access to Specialized Expertise: Fractional hires bring specialized knowledge, expertise, and experience where and when it’s needed most.
Cost-Effectiveness: Hiring fractional experts can be more cost-effective than maintaining full-time positions. It allows businesses to pay for specific tasks or projects without the overhead of permanent salaries.
Flexibility and Scalability: Fractional roles can be adjusted based on business needs. As goals change, companies can easily adapt their external hires.
Diverse Talent Pool: Fractional experts come from diverse backgrounds and industries, providing fresh perspectives and innovative solutions.
Reduced Recruitment and Onboarding Time: Fractional hires can start quickly, bypassing lengthy recruitment and onboarding processes.

In summary, embracing fractional expertise can elevate a company’s brand, provide strategic insights, and address specific challenges without the long-term commitment of full-time hires . Sound intriguing? Learn more about how we can help.

Why ice and summits?

suzanne.hopson@gmail.com (Suzanne Hopson) — Wed, 13 Mar 2024 12:42:37 GMT

Why ice and summits?

It ultimately comes down to the question when I am chatting with people. Why ice and summits? Why I like them. Why I have them plastered all over my website. Why I talk about elevating, ascending, climbing. There is the obvious wrapped warmly in the words that people can understand intrinsically and then there is the meaning behind the words that drives me.

Failure. I think about failure and how painfully cold it can leave you. How alone and defeated it can make you feel. It's also beautiful when coming out the other side of it, whether still at the bottom of the climb and yet a few feet forward, better for the efforts, the pain, the despair. When my muscles ache, when my pride is wounded, my inner confidence shaken, I know I am facing my summit. All of this feels tangible and real, just like the coldness of the mountain, the crisp air and the defining moments.

We have all been there. I am still there from time to time. Knowing I am worthy of the effort, the effort of me helping me, of those around me helping too. Not alone...alone in an unforgiving landscape with nowhere to turn. There is community and connection even in the stillness, under the layers of snow and ice, water is running. Energy is within reach.

When I was 13, my folks took me on a road trip of a lifetime. We spent a month on motorcycles traveling the west. We visited the Tetons, Glacier, Monument Valley, Yellowstone, the Rockies, and the ultimate, the Grand Canyon. We trained on the railroad tracks for months back home, walking in tennis shoes, trying to get our bodies in shape for the big hike down into the bottom of the canyon. My parents were in their late forties at the time, in pretty good shape, and I of course, was 13 so no road rash yet. Just an attitude. Not knowing what was about to happen. The purely life-altering hike that would change my life.

I hated those walks. I was always afraid of the trains, and we would sometimes cover 15 miles on the weekends when I felt like playing with my friends. I complained. A lot. But the day we traveled down the trail, 15 miles and roughly 13 hours into the bottom of the canyon to Phantom Ranch, where mom passed out by the river after one beer, (It was a really tough hike.) I felt so good. I understood why my dad made me train like that. He knew it was going to be hard.

I remember more the climb out. We had to stop every 50 paces. My parents both lost toenails on that hike. It was that hard. Multiple climate zones, steep inclines, people giving up along the way, too tired to go on.

Throughout the years, I feel like I have faced some very real fears, both physically and mentally, and I have carried those feelings from that summer long ago, the discipline of training for something big, sourcing the power of the mind, relying on it throughout many challenges, many summits. Drinking in the air and energy around me, sustaining me for what is next.

The sun comes up as it always does. It warms the face and the breath, and it gives direction in the darkness. The elevation makes it harder to breathe but it's often times one foot in front of the other, a slow and laborious movement that requires golf-like concentration (the mind games!) and the knowledge that the climb will take time. And it's ok to rest.

There are things that create obstacles, whether by one's own making or the company we keep or purely by accident. Obstacles are very real things. Climbing over them and reaching the summit of whatever trail you are on, can become the focus and vision. I know it has become mine.

I look forward to every new climb, every new day as an opportunity to feel the sun on my face, the warmth in my breath, the reasons for being alive, the true essence of why I do these things. I have so long to go. I have many obstacles.

Yet, I have connection to people and things that matter. I have community. I just have to remain still and present. Waiting for the ice to melt just a little. For the Summit to show its paths and direction, one foot in front of the other. From within this place comes the drive to create openings for others, personally and professionally. The drive and purpose are there every morning when I awake and when I close my eyes at night to sleep, recharge, and dream.

Take time to align your vision with your destination. Sit in it. Walk with it. Let is shine on your face and warm you. Reach deep within you and with those around you. You are part of a community and a connection. Let the path you take today take you a few steps closer to reaching your summit. Never mind the ice, the heat, the incline or the obstacles. They are all part of the journey. They are all part of reaching for the top of whatever mountain you are on. Remember, you are not alone.

CX and Getting It Right

Mon, 19 Feb 2024 17:33:42 GMT

The customer experience matters...here's how you can impact it.

CX is the buzzword of our times. And everyone is focused on it for good reason.

If you are here, you want the goods so here are 10 tips to improve your CX and WOW your customers:

Illustrate the customer journey. Map out the different stages and touchpoints that customers go through, from awareness to retention. If you take the time as an organization to identify the pain points, needs and expectations of your customers at each stage, you can then design solutions that address those issues with more accuracy and speed.

Equip and uplift your employees. Your employees are the face of your brand and the ones who deliver the CX. Make sure they have the right tools, training, and motivation to provide excellent service. Are they empowered to make decisions? Are they rewarded for positive feedback and are you soliciting their feedback throughout the journey?

Audit the customer experience from multiple internal perspectives. Gather input from different departments and roles within your organization, such as sales, marketing, product, support, etc. to understand how they contribute to the CX. When your goals, processes and metrics across your teams align, you can ensure a seamless experience.

Dedicate a clear focus to this initiative. CX is not a one-time project, but a continuous effort that requires commitment and leadership. Assign a dedicated team or person to oversee and manage the CX strategy and communicate the vision and value of CX to the entire organization. These are just buzzwords if no one buys in.

Personalize your interactions with customers. Customers want to feel valued and understood by the brands they interact with. Use data and insights to segment your customers and tailor your messages, offers, and recommendations to their preferences, behaviors, and needs. Remember how we were trained in the good old days to remember everyone's name and address them by it? Amazing!

Distribute customer experience data to your entire team. Data is essential for measuring and improving your CX. Collect feedback from your customers through surveys, reviews, ratings, social media, etc. and analyze it to identify trends, gaps, and opportunities. Don't take the data personally. It changes your lens.

Address and engage customer queries in real-time. Customers expect fast and convenient responses from the brands they interact with. Use live chat, chatbots, social media, phone, email, etc. to provide timely and effective support to your customers. Keep it short and sweet. It's about them.

Focus on building a customer-centric strategy. CX is not just about delivering good service, but about creating value and benefits for your customers. Think about how your products, services, and processes can help your customers achieve their goals, solve their problems, and enhance their lives. That is what will ultimately resonate under the superficial layer of all the hype and noise.

Measure customer satisfaction by identifying the right metrics. To evaluate and improve your CX, you need to track and monitor the key indicators that reflect your customer’s satisfaction and loyalty. Some of the common metrics are Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), Customer Lifetime Value (CLV), Customer Retention Rate (CRR), etc. Choose the metric that makes sense. Just pick one! What gets measured, gets improved.

Lastly, remember the internal triggers you have when you don't receive good service and that everyone has their own trigger and response. Again, it's about them.

We will continue to focus on CX as it is where companies are made or broken. Let's Elevate CX together.

Remember when you played?

Thu, 08 Feb 2024 14:54:07 GMT

Remember when you played?

Life often sweeps us into its busy currents, pulling us away from the carefree days of our youth. But deep within us, the echoes of laughter, imagination, and play still resonate. As adults, we can reclaim those moments, dust off the forgotten toys, and dance with the whimsical spirit we once knew.

Chase Sunsets: Remember how we used to chase fireflies at dusk? As adults, we can chase sunsets—the golden hues painting the sky, the fading light whispering secrets. Find a quiet spot, watch the colors blend, and let your heart dance.

Blanket Forts and Pillow Fights: Who says forts are only for kids? Gather blankets, drape them over furniture, and create a cozy hideaway. Invite friends or simply relish the solitude. Engage in playful pillow fights, giggling like you did when the world was simpler.

Sidewalk Chalk Art: Grab a piece of chalk and reclaim the pavement. Draw hopscotch grids, colorful spirals, or messages of hope. Let your inner child express freely, unburdened by grown-up worries.

Dance Like No One’s Watching: Put on your favorite music—whether it’s classical, hip-hop, or '80s rock—and dance. Let your body sway, twirl, and leap. The kitchen floor becomes your stage; the rhythm, your muse.

Cloud Gazing: Lie on the grass, gaze at the sky, and find shapes in the clouds. Perhaps a dragon, a sailing ship, or a whimsical creature. Let your imagination weave stories across the azure canvas.

Board Games and Puzzles: Dust off Monopoly, Scrabble, or that 1,000-piece puzzle. Gather friends or family, and let the competitive spirit ignite. Laughter, strategy, and camaraderie—just like old times.

Stargazing: Venture out on a clear night. Look up at the constellations—the ancient stories etched in the sky. Connect the dots, and perhaps you’ll find Orion or the Big Dipper. Feel the vastness of the universe and your place within it.

Jump in Puddles: Rainy days aren’t just for umbrellas. Slip on your rain boots, find a puddle, and jump. Feel the splash, the childlike joy. Let the droplets remind you that life is both serious and playful.

Improvise: Remember when a cardboard box became a spaceship or a castle? As adults, we can still transform ordinary objects. That old chair? It’s a time machine. That broomstick? A wizard’s wand. Imagination knows no age.

Play Hide-and-Seek with Dreams: Close your eyes, and seek the dreams you’ve tucked away. They’re hiding in forgotten corners, waiting for you to rediscover them. Chase them, catch them, and let them lead you to new adventures.

So, my fellow grown-up, let’s unbox our inner child, blow the dust off our playbooks, and dance with life. Because in play, we find not just memories but also the magic that keeps our hearts forever young. ��

Key differences between fractional executives and consultants

Mon, 22 Jan 2024 22:56:02 GMT

What is a fractional executive and how does that differ from a consultant?

I get asked this question frequently when speaking to others in the business consultant space or with potential clients. What are the differences between a fractional executive and a consultant?

Fractional executive services and consultants are two different types of professionals that can help businesses achieve their goals. Fractional executives are typically hired for ongoing, part-time leadership roles, and tend to be more hands-on. They take an active leadership or management role in the company that hires them, implementing changes and leading the organization just as their permanent counterpart would . On the other hand, consultants usually provide specialized services for short-term tasks, such as building a sales or marketing plan .

When it comes to fees, consulting fees are typically structured differently than fractional executive fees. Consulting fees are usually charged on a project basis, while fractional executive fees are charged on an hourly or flat fee basis tied to a minimum number of hours per week or month . There are several different fee models that you can employ as a fractional executive, such as an hourly rate or a flat fee tied to a minimum number of hours per week or month dedicated to the client .

Both options can be advantageous to small and medium companies not quite ready to hire a full time executive or team member but need the injection of expertise now.

We can help you with that decision with a free consultation today.

Remember when you played?

When “Not Now” Doesn’t Mean “Not Ever”...Holding Boundaries While Honoring Relationships

“The Buffet Plate” Overload..."It all looks amazing...but I only have one plate."

The Vultures Circle Loudest When You’re in Flight

When you start to rise when your business grows, your voice gets louder, your platform gets bigger, people notice.

The Truth About Leadership: Adversity Doesn’t Build You, It Reveals You

Milestones hit. Vision realized. Teams aligned.

The Lie We Tell Ourselves

Asking for Help Isn’t Weakness. It’s Wisdom.

This Is the Leadership We Need Right Now

The Fallacy of "Being Above" Business Operating Systems and Executive Coaching

A dangerous fallacy...

The Myth of "We’re Too Good for That"

Why This Mindset Holds Companies Back

The Best Leaders Lean In

Final Thought

Connection vs. Networking

The Quiet Power of Great Networking

Carpe Diem - How Dead Poet Society Shaped Me as a Leader

Carpe Diem: How Dead Poets Society Shaped My View on Leadership

﻿

The Power of a Teacher as a Leader

Creating Spaces for Those Who Feel They Don’t Belong

Empathy and Understanding: The Human Side of Leadership

Carpe Diem: A Leadership Mindset

What’s Your Verse?

Leadership Lessons from Leading Giants by Dave Durand

Leadership isn’t about authority—it’s about influence, vision, and creating a lasting impact.

Leadership Lessons from Leading Giants by Dave Durand

The Difference Between Leaders and Giants

Four Daily Habits That Separate Giants from the Pack

Applying Leading Giants to Multifamily and Business Growth

The Takeaway

The Lens of Care: Lessons from moving a loved one into assisted care

The lens we choose to look through changes everything...

People first - they are the heart of what we do...

People First: Why People are the Heart of Here2elevate

Have the conversation...

The Power of Difficult Conversations and Effective Feedback

Why Difficult Conversations Matter

The True Art of Feedback

Bringing It All Together

Influencers vs. Leaders - What is the difference?

Influencers and Leaders are necessary...but how do they differ?

Influencers vs. Leaders: Understanding the Key Differences

Source of Authority

What Drives Their Focus

Nature of Their Influence

The Relationship with Their Audience

Skills in Their Toolbox

What’s Their End Game?

Sustainability of Their Impact

Wrapping It Up

Slow Decision Making - The Achillies Heel

Imperfection: The Achilles Heel of Decision-Making in Leadership

The Cost of Indecision

Trusting Your Gut (and Knowing When to Lean On Data)

Lessons for Emerging Leaders

In the End...

Reflections

Reflections...a year in review

Who is evaluating YOU?

Start the New Year Strong: Conducting a Personal SWOT and Aligning Leadership with Business Strategy

It's all about that prompt, bout that prompt, oh baby!

AI and the power of the prompt...

People Pleaser Pitfalls

Ever find yourself feeling like you just did something for someone else for the wrong reasons?

The order of some things

From top to bottom - there is an order to things

Self-awareness, road rash and leaning in to your gifts

What you don't know CAN hold you back...

Winning Team, Winning Structure, WE Win!

What does it mean to have no "I" in team?

Multifamily fractional expertise - how we can help

It's almost 2nd Qtr. and are you on track to crush your goals?

Why ice and summits?

Why ice and summits?

CX and Getting It Right

The customer experience matters...here's how you can impact it.

Remember when you played?